PQ Media's Word-of-Mouth Marketing Forecast 2009-2013 report analyzes the evolving and growing Word of Mouth (WOM) industry.
Due to the popularity of PQ Media's 2007 report and increased demand from its membership, the Word of Mouth Marketing Association (WOMMA) has licensed the research for its membership as the definitive source tracking the economics of WOM marketing. As part of PQ Media's econometric methodology in developing this research, WOMMA provided the firm with access to its entire membership, which participated in PQ Medias Key Opinion Leader Panelâ„¢ survey and interview process.
Learn more:
http://womma.org/press-news/womforecast/
http://blog.ogilvypr.com/2009/07/womma-releases-new-comprehensive-wom-report/
http://pqmedia.com
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