Stolen Girlfriends Club New World Supermarket Show

Aisles turn to catwalks as Stolen Girlfriends Club invade New World Victoria Park.

Music Track: Peace and Quiet (33S remix) - White Lies.
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Today Stolen Girlfriends Club presented their latest collection 'Untitled' in the most unanticipated manner. Gone were the runways, front row seating, backstage, and media-only invite list.

For 6 minutes New World Supermarket at Victoria Park (Auckland) was taken over by twenty models treating each aisle as a catwalk, and the public were the inadvertent guests to the 'Untitled' show.

Marc Moore, design director of Stolen Girlfriends Club, had wanted to present 'Untitled' in a location that took fashion out of its usual context.

"We thought about presenting our new collection in a total random and public place, we wanted it to be like a 'fashion flash-mob. It's always a challenge to keep people on their toes in anticipation but I think that today's show really did surprise".

It was a grocery trip to New World Victoria Park 3 years ago that triggered the idea and presented Stolen Girlfriends Club the setting for their pop-up fashion show.

"We noticed how the supermarket aisles served as a natural catwalk, so we got thinking about how we could turn this idea into reality. We had wanted to do a collaborative project with Red Bull for a while and this seemed like the perfect fit," said Moore.

Red Bull has worked alongside Stolen Girlfriends Club since it's creation in 2005 and Grace Boyle Red Bull Culture Manager has always appreciated their unique creativity.

"Red Bull and Stolen Girlfriends Club share the same passion and vision for doing things in a non conformist way. We have a reputation for giving 'wings' to people and ideas and this was the perfect opportunity."

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[redpictures]

Nice, what was it Shot on?

[RedBullStudio]

@redpictures hi, it was shot on a few EX1's, 5D's, 7D's and go pros. 11 cameras all up.

[cmbmachine]

*Turn around and hand the skinny girls a steak*

So, ya' come here often?

[sugah00ka]

literally my favorite video on the internet

[AceTranslation]

Yeah we get it - Up class fashion in a low class residential supermarket with models high on refined liquids. Throw in some strawberries and you have a fruit salad!

[iEnjoyCocaCola]

bet the butchers would have loved that

[izaza6969]

@primecreator Have you seen 0:37 :)

[krishilton0506]

Song Link PLEASE!? PLEASE PLEASE PLEASE?

[MrMariusroyal]

Haha I do fashion modeling and I would love to do something like this.

[TheWarloghe]

@primecreator Then I love models AND robots! Doesn't it make you want to go grocery shopping?

[primecreator]

Models are trained to have a soulless expression and are unnaturally thin and perform like robots. The fashion and magazine industry is unethical and does so much harm to the self esteem of young woman, who are conned through stunts like this to believe that this is how they should look and behave. Wake up people.