Meru Networks Case Study: Anthony Marano Company
Chris Nowack: We're a wholesale distributor of fresh fruits and vegetables to the Chicago area. So we bring in hundreds of kinds of fruits and vegetables and we sell them to food service companies, grocery stores, and even small grocery store chains and restaurants here in the Chicago area.
Anton Marano: we give our customers the ability to put the right product on the shelves at the right price.
Chris Nowack: We move a couple million cases per month, and that translates into a couple thousand orders today. Because we sell a perishable, agricultural commodity it expires very quickly, and we're providing -- 80% of our orders are same day delivery. That quick and synchronous communication with our customers is the key to our business process. Anton Marano: Our whole business, basically, runs around the phones.
John Graves: Phones put all that together. It happens fast. I unload $100,000 worth of cherries on a phone call, on faith, on hope, on a promise of knowing that I'm going to do the best job I can for that customer so that he can turn around and move that merchandise.
Chris Nowack: Because the synchronous communications and the value of customer interaction in a telephone call is the trigger point for our customer relations and starting point for our order execution, the quality of the phone and the effectiveness of the coverage to make sure our key sales people are available at any time is critical to us. We had a multi-channel solution, we had certain blind spots for call delivery. As phones were in motion or people were walking between departments, as the phone is going between antennas there's some blind spots in call delivery so calls would end up in voice mail. Meru's unique single-channel offering makes the telephone much more effective. The spots where phones are in motion and previously were unable to complete call delivery, we do not have that issue anymore. We have complete call coverage anywhere in our facility with no going to voice mail because of an AP to AP Wi-Fi handoff. Manageability on a single-channel environment is one of the great differentiators on Meru. We don't have to worry about co-channel interference, and we don't have to worry about long projects and custom-tuning power levels, certainly a frustration that we were very familiar with from previous, older technologies. With Meru, the performance attributes of the system give us a marked improvement in call delivery and in call quality, which translates into success for our staff. Right now, our process for pulling orders and for filling the customer's orders with our warehouse staff, that's still paper based. We see great potential using the Meru Wireless technology to turn that into a wireless application that'll let us be more responsive to customers and more effective in tying management as well. More efficiency for the warehouse. We have great potential for automating our sales processes for warehouse execution, and our future plans for warehouse management are all hinged on the Meru technology. Having the Meru technology's data capabilities and consistent coverage will make that project, which we're planning for next year, very successful. We've already taken the trickiest hurdle out of, which is warehouse coverage.
John Graves: The Meru phone and the system with the antennas is incredible. So no matter where I'm at in the building doing what I need to do, I'm connected to all my systems. It's great. We're able to move more product quicker, more efficiently, satisfy the growers and our customers. As a result, we move more merchandise and we make more money, of course.
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