When Exec CD at Schupp we "won" the O'Doul's brand advertising account when they fired D'Arcy, our alma mater - and had to hurry up and produce a campaign that was written by my friend Susan McMichaels, I believe. I wrote this spot with Ray McAnallen of Schupp, and the production company promised us a director, but he was a hack and I had to direct instead. DP was Roberto Schaeffer, former St. Louisan and great camera man/DP, of "Finding Neverland', "Leaves of Grass", "Quantum of Solace", "The Kite Runner", "Stranger than Fiction"
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