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Published on Apr 5, 2013
To celebrate Justin Bieber's Believe Tour coming to Hamburg, adidas NEO Label hosted a very special pre-show party in our Hamburg store, with a very special guest. We invited Beliebers from across Germany to come, turned up the music (with Justin's tour #DJTayjames) and transformed the store into a venue fit for the world's biggest pop star -- Justin Bieber himself! A big thanks to Justin and all those who came along to make this a party to remember!