Hilarious Cursing Purity Organic Commercial - "Tirade" (HQ)

The Brief:
Director Geordie Stephens of Tool of North America in collaboration with McCann Erickson, NY recently released a quizzically humorous :30 for Purity Organic Juice.

Tirade catches an angry business man at his worst as he curses out a co-worker on the phone. A cleverly implemented bleeping tone censors the inappropriate name calling. Clearly too angry to carry on a civil conversation, the man takes a calming swig of Purity Organic. Immediately following, the once enraged man's tone shifts to cool and calm. He then continues his conversation with the co-worker illustrating the juice brands ability to help people "Be More Pure."

The Creds:
Client: Purity Organic
Spots Title: Tirade
Air Date: July 2009

Agency: McCann Erickson, NY
GCD(s): Tom Murphy, Sean Bryan
Producer: Jeri Slater

Prod Company: Tool of North America
Director: Geordie Stephens
DP: Tami Reiker
EP(s): Brian Latt, Jennifer Siegel
Line Producer: Jeff Tanner
Production Designer: Peter Benson

Editorial: 89 Edit
Producer: Michael Coletta

Shoot Location: Los Angeles, CA

About Tool:
Bicoastal Tool of North America represents top-tier artists to the advertising industry. Tool's collective of talent includes: directors, photographers, cinematographers, technologists, mobile content creators, and video game creatives. This diverse talent pool affords Tool the ability to serve as a resource for agencies across commercial and digital productions, packaging the best creative teams available to develop compelling advertising with our agency partners.

For more info visit: http://www.trustcollective.com/portfolio/content/tool_purityorganic.htm

Category:

Comedy

Tags:

• Tool
• North
• America
• Purity
• Organic
• purity organic
• McCann
• Erickson
• Juice
• Geordie
• Stephens
• Tirade
• business
• man
• angry
• Be
• More
• Pure
• cursing
• commercial
• hilarious
• Cursing
• Bleeping
• Funny
• Yelling
• Profanity
• Loud
• Beverage
• Hilarious
• Purists
• Outrageous
• Hysterical
• Out
• Of
• Control
• Those
• Motherf@#!ers

[teestatus77]

HeHeHe...

[travellingv]

I just won free juice from these guys by following them on Twitter and FB - I think they're still doing the promo, but not sure... worth a shot - they'll email you a coupon to redeem anywhere in the US or Canada!

[Dellboyable]

dropping da fucking f bomb

[zippyman818]

Yelling induces stress.

One should eschew stress.

[MrSoprano0125]

Max Koch's in this commercial. LOL