"Landing Page Tune Ups & Hot Seat with Bob Bly" Part 2

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"Landing Page Tune Ups & Hot Seat with Bob Bly" with Direct Markeing and Copywriting expert Bob Bly. BOB BLY is an independent copywriter and consultant with more than 20 years of experience in business-to-business, high-tech, industrial, and direct marketing.

Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas.

His awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association.

Bob is the author of more than 60 books including "The Complete Idiot's Guide To Direct Marketing" (Alpha Books) and "The Copywriter's Handbook" (Henry Holt & Co.).

His articles have appeared in numerous publications such as DM News, Writer's Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople.

Bob has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association.

He also taught business-to-business copywriting and technical writing at New York University.

Bob writes sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, press releases, white papers, Web sites, newsletters, scripts, and other marketing materials clients need to sell their products and services to businesses.

He also consults with clients on marketing strategy, mail order selling, and lead generation programs. Prior to becoming an independent copywriter and consultant, Bob was advertising manager for Koch Engineering, a manufacturer of process equipment.

He has also worked as a marketing communications writer for Westinghouse Defense. Bob Bly holds a B.S. in chemical engineering from the University of Rochester and has been trained as a Certified Novell Administrator (CNA).

He is a member of the American Institute of Chemical Engineers and the Business Marketing Association.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, Bill Bresnan, CNBC, and CBS Hard Copy.

He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.

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