Dan Ariely: It's hard to change

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Uploaded by on Jun 1, 2011

Organizations can be paralyzed by the prospect of irreversible change. But "no way back" isn't as big a barrier as it seems, says Duke behavioral economist Dan Ariely. Full story: http://faithandleadership.com/multimedia/dan-ariely-no-way-back-keep-moving

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Nonprofits & Activism

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