www.speed-xm.com - The Urban, connected feel of the brand was communicated through a mobile convoy of billboard vehicles and a seduction approach was delivered through sampling at street level by men and women ambassadors flanked by the dynamic imagery of the mobile display. / Échantillonnage axé sur la séduction et encadré par une opération terrain communiquant l'imagerie et le positionnement du produit (urbain, haut de gamme, branché)
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