Zenith - Corporate

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Uploaded by on Jan 15, 2011

The Zenith watch company is located in Le Locle, Switzerland. Le Locle is a small city settled among the beautiful Jura mountains in the canton of Neuchatel. Despite its small size and rural setting, Le Locle as well as neighboring La Chaux de Fond are home to a long list of some of the biggest names in Swiss watches. Drive around the area, and you'll see factories everywhere with such names as Ulysse Nardin, Cartier, Corum, Tissot, TAG Heuer and Zenith Watches.

Watchmaking has thrived here for a long time as precious skills are passed from one generation to the next. In 1865 a prodigious young watchmaker named Georges Favre-Jacot founded a new watch manufacture. It is said that one evening, after completing work on a new movement that approached perfection, he went outside, gazed into the night sky, and came upon the name zenith, meaning the highest point in the universe for which he called his new movement and watch manufacture. A single, bold star was adopted as the symbol of Zenith watches.

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