World Cities Will Grow Green

As night falls passers-by on Rådhuspladsen in Copenhagen can experience the project "The World's Cities Will Grow Green...If We Want Them To" projected onto the 1500 square meter facade of the city hall. Themes like Energy, Water, Waste and Transportation - all related to the simultaneous Green Growth Leaders conferences - are brought alive as a combination of statements and dynamic graphics in interplay with the architecture. The idea is to communicate the most dominant topics from the ongoing Green Growth Leaders discussions in an experience-oriented way and in eye-height with citizens and tourist crossing the square. The four themes create a total loop of eleven minutes of significant black and white graphics: 3D geometries appear around the windows frames on the facade and turn into a large-scale bar charge that again transform into a skyline with growing trees. Rolling texts in the height of a person cross the facade and large icons are brought alive together with digital leaves that look as if they are carried away by the actual wind on the square.

PRODUCTION AND INSTALLATION
The content was specifically produced in relation to the architecture and some sequences were furthermore rendered from a perspective referring to a central position on the town square. Four light intense projectors installed in a tower were stacked and stitched to create a high-resolution projection area that covered the complete facade. The projection was both calibrated through hardware and software to make sure that the digital space of the content and the physical space of the facade did meet up correct.

CREDITS
The project is created by Danish Architecture Centre and Kollision in collaboration with Green Growth Leaders and was running between the 10th and the 23rd of October 2011. The project is supported by Realdania and Copenhagen Municipality.

Category:

Film & Animation

Tags:

• Energy
• cities
• City
• You
• Green
• Garden
• Copenhagen
• Take
• Lead
• Growth
• Monday
• Morning
• Danish
• Architecture
• Center
• Realdania
• DONG
• Vestas
• VELUX
• DNV
• Denmark
• Live
• Hall
• Kollision