STOP Excessive Airbrushing in American Media!

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Uploaded by on Nov 28, 2011

Petition link: http://www.change.org/petitions/ban-excessive-digital-airbrushing-of-models-a...

"We believe that the media is presenting the youth of today's society with a negative and perverted image of what beauty truly is. Inspired by the recent efforts in the U.K. by the Advertising Standards Authority, we believe that a ban of excessive airbrushing and other post-production techniques for the purpose of altering the appearance of models, celebrities, or other public figures in all forms and types of media advertising is absolutely crucial for the betterment of society. These false images continuously damage the self-esteem of millions of Americans, especially young girls and women, who are constantly being portrayed in a unrealistic manner for the sole purpose of promoting and selling fantasy in advertising. With the growing rise of negative body image in the United States, it is imperative that such a ban be enacted."

We are petitioning the United States Federal Trade Commission (FTC) and the United States Congress to act upon this ban. It will be up to them to define the word "excessive" while adhering to our constitution's first amendment right to free speech.

About the video:
All before and after images were obtained by conducting simple Google searches for "celebrities before and after photoshop"

The "before" picture of Beyonce Knowles was obtained by freeze framing a promotional behind the scenes video of the artist's photoshoot for an October 2011 cover for Harper's Bazaar magazine.

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  • @WhereYaBoss This is true, but it wasn't pulled because it was making women feel bad about their bodies. They pulled it because it was false advertising. It was an advertisement for eyelash makeup, but the picture they used wasn't featuring their product it was just all photoshopped on.

  • Ads always seem so sleezy to me anyways, photoshopped or not. I don't really understand why a self respecting photographer would want to ruin their work by modifying their model and their lighting.

  • I just heard a Taylor Swift ad was pulled in the UK for excessive photoshopping

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