Coca-Cola signs up to WWF's Earth Hour

Coca Cola Great Britain (CCGB) has announced that its world-famous Coca Cola sign at Piccadilly Circus will be switched off during WWFs Earth Hour event, starting at 8.30pm on 28 March.

This is only the third time since the Second World War that the sign - the largest screen in this busy central London location - will have been switched off.

In the run-up to WWF's Earth Hour event, CCGB is also running a special Earth Hour advert on its Piccadilly Circus sign. With 60% of Londoners visiting Piccadilly Circus weekly and 10% visiting it every day, an estimated 1.2 million people will see the film - which is being shown 240 a day - in the coming weeks.

Sign up at http://earthhour.wwf.org.uk/ and switch off your lights at 8.30pm on 28 March

Category:

Nonprofits & Activism

Tags:

• WWF UK
• EARTH HOUR
• PICCADILLY CIRCUS
• COCA COLA GREAT BRITAIN

[WWFunitedkingdom]

The video is indeed from the production visualisation, but it was the only decent clip we had which shows what the sign looked like. Apart from the countdown actually working on the real one, this is exactly what was shown on the Coca-Cola sign!

[ChavsAreInferior]

Signed up. I don't wana die in a natural disaster. We can do this.

[PaperSydney]

I need to do more research before spouting out the mouth. I'm looking forward to flippin my light off.

[PaperSydney]

while i Love the idea of CC promoting this.. seems more likely this is not a real capture but instead an Overlay. 9/10 for props. 1/10 in bad thinking. Keep trying ..For Earth Sake!