Guinness Commercial - Homegrown

The hugely famous Irish brand is renowned for its spectacular commercials and this one does not disappoint.
As would be expected, the post production process was a complex one. First, the tree characters were designed by director Rory Kelleher, then a model created by the 3D team. Different Glassworks 3D artists took responsibility for each area, the body, head, arms and legs all dealt with separately. In the meantime live action back plates and 'earth ripping' plates were shot in Ireland. Back at Glassworks, Vincent Thomas textured the 3D model, having sampled multiple tree and plant textures to ensure authenticity. Aside from the first, hand animated section, all character animation was created using motion capture data from actual rugby players. In addition, Glassworks made CG mist and multiple particle systems to emulate the swirling Guinness in its glass.

Category:

Film & Animation

Tags:

• 3d animation
• post-production
• advertising
• commercial
• HD
• Glassworks
• Ad
• 3d
• London Post Production
• Guinness
• Birds
• Guinness Advert
• Guiness
• Homegrown
• CG Trees