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Jeff Howe - Crowdsourcing

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Uploaded by on Jul 28, 2008

Crowdsourcing" has, virtually overnight, generated huge buzz, enthusiasm, and fear. It's the application of the open-source idea to any field outside of software, taking a function performed by people in an organization, such as reporting done by journalists, research and product development by scientists, or design of a T-shirt, for example, and, in effect, "outsourcing" it through an open-air broadcast on the Internet. Crowdsourcing has already had a huge impact on big companies like Procter & Gamble, as well as start-ups like Threadless.com, which rapidly became the third largest T-shirt maker in the United States. The fuel sparking the crowdsourcing flame is the potent combination of more highly educated people working in fields other than those in which they were trained (think of the art historian peddling financial advice at Merrill Lynch) with the greatest mechanism for distributing knowledge and information the world has ever seen: the Internet.

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  • Crowdsourcing is the future, thus why I am utilizing it for making my movie. Thanks for the insight!

  • I'm really interested in crowdsourcing as a means of engaging with people for health improvements, can anyone point me to some interesting examples?

  • I'm really interested in crowdsourcing for health engagement, can anyone point me toward some good examples?

  • Google for Brainrack - Great example where students are helping companies in innovation.

  • r own content self produced, not just being and act like audience... with a passive role, NOW THE ARE PROTAGOSNIT in creating and producing web multimedia contents. THIS IS AWESOME, and is part of Web 2.0. development

  • I LOVE the idea of crowdsourcing to create, stimulate, let users interact with some topics, to make them express and produce new contents, news ideas ect. is something AWESOME. But we have to be carefull about HOW TO USE IT! this way users woulnd't be just audience: users now are going to interact like CONTENT PRODUCERS! through the web! This is great!

  • Well presented video.

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