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Interview (2) with Aengus King - The SBM Powerade and Sprite

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Uploaded by on Apr 11, 2009

This is part two of the interview between 121 Marketing (Karina Heavey) and Aengus King, Senior Brand Manager of Powerade and Sprite at Coca Cola Ireland. In this episode Aengus talks the recent campaigns that he has worked on: http://www.bebo.com/sprite and http://www.nevergiveup.ie/ We talk about the origin of "JD Quench" who is featured in the Sprite campaign and how to measure the success of the Bebo page.

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