Christie Clinic Life Frames | OB/GYN

Through previous marketing campaigns and with research to back these findings, Christie Clinic had established themselves as the caring medical provider in the Champaign-Urbana area. With this recognition, the next step for Christie Clinic was to maintain this feeling but also make people aware that they had the newest technology and capabilities.

With a series of television, radio, newspaper, and outdoor placements, the Life Frame campaign was launched initially featuring three popular specialties at the clinic: OB/GYN, Pediatrics, and Cardiology. Eventually, this was expanded to encompass additional specialties. The focus of each ad was that a patient had a medical condition which needed addressed. They went to Christie Clinic and their caring providers had the technology to figure out what the problem was to get them back to their lives.

Jones and Thomas
www.jonesthomas.com

Category:

Science & Technology

Tags:

• christieclinic obgyn
• jones and thomas
• obstetrics
• gynecology
• health
• commercial
• advertising
• marketing