Watch more at http://www.lynda.com/tutorial/61024?utm_source=youtube&utm_medium=viral&a...
In Google Analytics Essential Training Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
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