Don't Make Me Click

Google Tech Talks
April, 2 2008

ABSTRACT

What's made Google search, Facebook, the iPod, and Firefox household names? They all keep interaction to a minimum. The best presentation of content is the one which requires the least number of clicks and choices. Information overload is daunting: Few clicks and choices means more people stay and use your site. Avoiding interaction seduction allows you to create interfaces that are easier to learn and faster to use with surprisingly delightful interfaces. As an example, we'll see what Google search would have looked like if the Lobby For Advancement Of Carpal-Tunnel Syndrome had got their way.

Speaker: Aza Raskin
Aza gave his first talk on user interface at age 10 and got hooked. At 17, he was talking and consulting internationally; at 19, he coauthored a physics textbook because he was too young to buy alcohol; at 21, he started drinking alcohol and co-founded Humanized. Two years later, Aza founded Songza.com, a minimalist music search engine that had over a million song plays during it's first week of operation. After Humanized was sucked into Mozilla, Aza became Head of User Experience for Mozilla Labs. In another life, Aza has done Dark Matter research at both Tokyo University and the University of Chicago, from where he graduated with honors in math and physics. When not working (ha!) Aza enjoys playing music and punning.

Category:

People & Blogs

Tags:

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• techtalks
• techtalk
• engedu
• talk
• talks
• googletechtalks
• education

[drw0mbat]

Well! you get as many hours of video you want, if you own the company :-)

[roadZdiver]

good speaker

[whiteshadow3000]

a great talk. too much trash in the comments unfortunately. I support Aza! The guy has got really good ideas

[CirkusBolgen]

@flashdagger Users don't mind scrolling as much as clicking. By far. (Scrolling can also be done everywhere on the page. Clicking requires precision.)

[flashdagger]

Don't make me click

Yeah, but make me scroll even more...

[faunflynn]

This is all old stuff.

[WafflesRDelicious]

Good title, terrible talk, if he didn't have a famous father no way anyone would listen to him

[flowewritharoma]

fascinating title name! I feel I would like to click this video glip.

[RyanSocratous]

Its weird seeing how many of these ideas given at tech talks are actually implemented. A great way of getting an outside perspective.

[bchbum1972]

Um

[tezropunkel]

Uhm. Uhm. Uhm. Uhm. Uhm. Uhm. Uhm. Well. Uhm. Uhm. Uhm. Uhm.