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Value-Creation, Experiments, And Why IT Does Matter

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Uploaded on Feb 7, 2011

"To heck with what the technology can do," says Michael Schrage of the MIT Center for Digital Business. Great managers, he says, first think about what kind of value they want to create and then consider how IT can help them create it.

Read the full article http://smr.mit.edu/x/51331.

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