Meet the WKU Ad+PR faculty - Cliff Shaluta
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Uploaded by WKUSJB on Apr 30, 2009
Cliff Shaluta is professor of Advertising and coordinator of the WKU Ad+PR programs. His research and consulting interests are focused on the use of social media for research and marketing purposes. Mr. Shaluta was awarded an Advertising Educational Foundation (AEF) summer fellowship in 2007 and spent time in New York City with Young & Rubicam and in Kansas City with VML, an interactive advertising agency, also part of the WPP Group. Mr. Shaluta is a member of the Edelman Public Relations annual New Media Academic Summits and Mr. Shaluta just completed a chapter on advertising research for a college textbook on research methods.
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