Chris Brogan Interview - Hotels that Listen in Social Media Generate Business

http://bit.ly/alq1k Chris Brogan was very busy running the show at the 2009 Inbound Marketing Summit in Boston, MA, yet being the cool guy that he is, he took the time to share his own insight with us on how hotels should be using Social Media.

Tom ORourke, founder/president of ORourke Hospitality Marketing caught up with Chris at the Summit, and asked him what he would recommend to a general manager of a hotel who was thinking about using Social Media such as Twitter, but who was unsure how to start.

Chris responded by giving a couple examples of hotels and car services that captured his business and attention, just because they were listening and responding in the social media space when he needed them. He spoke of Marcell LeBrun's term of listening and responding at the time of need.

It is very important for hotels to listen to conversations about their brand in order to communicate with guests, reach out to potential guests, and to stay on top of reputation management.

To read the full article please visit our blog. http://bit.ly/alq1k

Category:

Science & Technology

Tags:

• 2009 Inbound Marketing Summit
• Chris Brogan
• IMS09
• Listening at Point of Need
• O'Rourke Hospitality Marketing
• Reputation Management
• Social Media for Hotels
• Travel Review Sites
• twitter