Autism Awareness TVC - Project Embrace

Project Embrace, a multi-media awareness campaign for autism conceived by Jimenez Basic Advertising as a pro-bono project for the Autism Society Philippines (ASP)and Philippine Association for Behavioural Analysis. The campaign aims to make Filipinos more aware of the signs of Autism for families to accept their child's condition and seek help.

Autism occurs once in 166 individuals, and is four times more prevalent among boys. In the Philippines, 250,000 to 300,000 are known to be afflicted with autism; however, only 5% are diagnosed and about 2% receive appropriate intervention.

Out of the Box Productions volunteered to undertake the TV commercial's production while Lino Cayetano volunteered for director. Optima pitched in for the post-production work.

Category:

Nonprofits & Activism

Tags:

• Autism
• Awareness
• Philippines

[SAMVONbubbles]

Watch on ibc 13

[chaz0814]

a message with etc autism society philippines