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Ronald McDonald at Fashion Week

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Uploaded by on Sep 15, 2009

NEW YORK (YouTube.com/AdAge) -- Ronald McDonald doesn't come to mind as the most likely brand icon to be integrated into New York's Fashion Week. But as part of McDonald's larger promotional involvement in the event, his gloves have been given a couture redesign and are selling for $50 a pair -- and you can only buy them via Twitter. Meanwhile, the burger chain's McCafe is the official gourmet coffee provider at the high-fashion fest in Bryant Park.

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