Baby Says Sorry (Save The Children - Cannes Lions 48 Hour Ad Contest 2011)

What has become more important than helping a child live?

This video has been made for Save the Children as part of the YouTube Cannes Young Lions Ad Contest.

Copywriters: SueYin & PeiRu
Art Director: Norman Tang
Sound Designer: Sue Yin

Special Thanks to Janet Lee

Sign the petition here:
http://www.savethechildren.org/invest-in-health

Category:

Nonprofits & Activism

Tags:

• Baby
• Apology
• Save
• the
• Children
• Cannes
• Lion
• 2011
• 48
• Hours
• Brief
• Good
• Goes
• Saving
• Life
• Talk
• Survival
• Rights
• World
• Submit
• United
• Nations
• Staying
• Alive
• Assurance
• Protection
• Care
• Petition
• Initiative
• easy
• simple
• give

[schnoosel]

too much text, too much explaining, nothing really smart

[normantang88]

@schnoosel Thanks for the advise. We thought we want to come from a very authentic approach. But I guess it's not very entertaining. Thanks for your honest input. Will work harder next time.

[krfilms]

good job, please visit my video as well

[normantang88]

@krfilms I like your video. Terrific crafting and simple message. Keep up the good work :)

(Thumbs up! Thmbs up!)

[linoic89]

Execution could be a little sharper, but sobering message nonetheless!

[normantang88]

@linoic89 TQ. We worked on the message so long to get it right and sharp. Only spent two hours in crafting it due to submission deadline. Will work harder on execution next time.

[do0miie]

Good job ! :) I love it !

[krfilms]

@normantang88 thanks so much, I watched your video again! really simple and very effective!

[nutanaxx]

naik my bulu - Pam

[zilovs]

awesome!!!

[kantaronishioka]

cool :)

[segnic13]

@normantang88 Good to know the message got thru :)