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Should I expect increased traffic if I optimize my images?

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Uploaded by on Nov 5, 2009

Liam from Ireland asks:

"How does Image Search traffic compare to Web Search traffic? On a busy site with badly named images, should I expect an increase in traffic if I give all images descriptive names?"

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Science & Technology

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Standard YouTube License

  • likes, 3 dislikes

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  • Thanks Matt, some sound advice.

  • Hey Matt (or other Google Superstar)...Will naming the images on a web page help the google bots determine what that page is about? or is this a waste of time?

  • As good as the usual.

  • From my experience the increase in image traffic is offset by users who steal your pictures. I am constantly fighting back against those who use my pictures on their web sites without asking permission. They even still have my visible watermark showing.

    A highly ranked image within Google images is nice, but be prepared to spend some time fighting image thieves.

  • I have to agree. It is indeed almost clear that if you search for "dog" via image search you will most likely find images named "dog.***" and pictures that are near content that targets a "dog" issue.

    I think the more interesting part would be, can descriptive names for images near appropriate content increase my traffic? And how important are alt tags and title tags in this question.

  • Does the length of the image name matters? For example if you name your image "Should-I-expect-increased-tra­ffic-if-I-optimize-my-images.j­pg". Sometimes you want to be more specific, so you use a longer name, but does that matter to google or will it just ignore the (really) long image names?

  • This was an obvious answer.

  • very good as usual

  • I thanks both of you, Liam and Matt, making this thing very clear because sometime a photo tells thousand of words and pictorial explanation much better than texts. Another fact is a quality photo does edifies many viewers.

    That is why I uploaded my photos/images to Picasa Web Album before upload it to my weblog site. Register - Caption, Multi-tagging, people (facial recognition), map, etc.

  • ...unless you wanna rank for the number of the beast on google images!

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