Consumer Project Creates Three New Mountain Dew Products

NEW YORK (YouTube.com/AdAge) -- Appearing on a panel at Ad Age's Digital Marketing Conference yesterday, Pepsi-Cola's North American marketing chief warned that the desire to create content does not equal the creation of compelling content capable of engaging large online audiences. The beverage giant's Frank Cooper was one of a number speakers at the two-day event who emphasized the importance of creative quality and was clearly cool to consumer-generated art. This, even as he detailed the company's latest initiative that used an online network of consumers to create three new Mountain Dew products.

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• news
• soft
• drink
• drinks
• soda
• beverage
• beverages
• advertising
• marketing

[mrextremedude]

thank you soooooo much young goober!!!!!!!!!!!