This TV spot produced by Jim Zons and EZ New Media has won multiple awards, including a Telly Award. A little setup is required for those people who aren't familiar with the 23rd Senate District. Pat Kreitlow, a former news anchor, was running against an 18 year incumbent state legislator who was known for riding his Harley Davidson motorcycle supposedly as many as 70,000 miles per year around his district (and charging that mileage back to the taxpayers .. imagine that!) Still, his image as a "biker" was seen as a strength so the strategy in this commercial was to turn that image into a joke. It worked: Kreitlow defeated the incumbent.
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