Lipsy - Case Study - Ecommerce website - Capricorn Digital

Lipsy, a leading high fashion retailer who has scorched a successful path to the high street in just a few short years, contracted Capricorn Digital to re-develop their struggling online store and create an impactful animated video for an investor's presentation.

Store re-development started with emphasis on improved design, usability and back-end functionality. This together with some initial SEO, PPC and integrated Email campaigns supplied by a partner agency fwere implemented.

Press cuttings, photos and video clips were manipulated and edited. Finished assets were animated and composited into a stylish motion graphics presentation.

Results were impressive with a 2000% increase in online revenue within 6 months and a standing ovation at the screening for the investor's presentation.

Category:

Film & Animation

Tags:

• Lipsy
• web design
• web development
• CMS
• video
• Flash
• online marketing
• SEO
• PPC
• Email marketing