CFOs Debate ways to Manage Cash - Part2 - ACCA

Quotes from Simon Littlewood

This is a time of opportunity: it is important not to let concerns about risk obscure the fact that in many sectors, there'll be significant changes in the leading companies as a result of this crisis.

The CFO has a key role to play in this changing ENVIRONMENT. Although its important to keep your hand on your wallet, and address risk, cost, working capital etc Its also CRITICAL to have an eye to the future. To understand that customer intimacy is not just about getting paid, its about identifying and retaining those customers who are critical to future growth. Its about finding new customers, its about proactively seeking opportunities to grow through acquisition.

The CFO has a key role to play in ensuring that strategic opportunities for growth are identified and captured: a key danger is that you become overwhelmed by the risk stuff and have no time for that strategic stuff, which actually is the more important.

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