Get Customers TV Happy Birthday!

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Uploaded by on Mar 8, 2011

www.GetCustomers.TV Mike discusses how you can utilize the number one most celebrated holiday in the world to your marketing advantage. Jay begins to outline an online strategy every retailer should utilize to build an online customer list.

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  • For example, on Amazon I can shop all I want without giving them any information...but it I want my cart to be held for me or to start a wish list, then I have to give some information. That is a benefit that I am willing to share my information for.

  • Pop up box or just a spot on the page, I don't sign up on anyone's site until I know there is something in it for me. Just getting updates from the page doesn't entice me to sign up. I can check back if I feel like there is relavance. I get hit with emails from everywhere and I try to limit that. If the company offers something extra that requires me to "sign in," then I will give the information. (cont on next comment)

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