Againability

Againability is more than a movie to Martin Bunce, cofounder and managing director of the UK packaging design firm, Tin Horse.

"It's a vision that we could sort of see as a potential gold standard for packaging in terms of how you use materials," Bunce says. "It's simply the idea of saying that, having made something, let's use it again, again and again."

.
The idea for Againability came out of a beer packaging project Tin Horse did for Eastman. "We were looking at how a beer bottle would translate to the world of how something could be reused," Bunce says. This led to a different way of thinking about plastic.

"Rather than make the material extremely thin, we might want to be slightly heavier in one section because we want the bottle to be durable," Bunce explains.

So consumers are willing to use a plastic beer bottle again and again, Tin Horse made the neck finish comfortable like glass with no threads on the outside. A full-body shrink sleeve is used to decorate and conceal scuff marks on used bottles. And laser markings in the form of the recycle symbol communicate how many times the bottle has been reused. "With Againability and reuse, we like the idea of celebrating that achievement on the pack," Bunce says.

Category:

Science & Technology

Tags:

• Againability
• Eastman
• Eastman Chemical
• Eastman Chemical Company
• Martin Bunce
• Tin Horse
• packaging
• beer packaging
• plastic beer bottle
• reuse
• reused
• packaging materials
• use it again