Idea Cellular Language Barrier Ad Campaign

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  • Can anyone tell me, what the * was the idea????? Except wasting money and calling a friend, which you would do anyways? Whats the *ing Idea for gods sake?

  • Can you tell me what the IDEA here was? I think i'm missing something. I don't see any mention of a Language software or Call center or anything. Was the whole --idea-- calling up friends ALL DAY... EVERYDAY when you are on work, and you dont know a single word in their language... and hope the --BECHARA-- will keep answering everyday? WOWOWWW THATS SUCH A BIG BIG BIG BIG BIG IDEA MAN.

    What the * are they advertising? Using a friends help all day long on work? ......... most ridiculous ad ever

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  • Great work! Love your video production!

  • and bravo....wasn't it a genius who created this ad...??....!!

  • @erasmus96 Thats what im trying to say, the Advertisement is INCOMPLETE, THERE IS NO INFORMATION ATTACHED. WHAT SERVICE=TRANSLATION, HOW=??? WASTE PEOPLES TIME. HIRE A TRANSLATOR TO MOBILE YOU ALL DAY.

  • @ilikechess1 And my question is, HOW THE **** DO THEY GET AROUND? By praying to god their friends will help them 12 hours a day to get around a town? I would hope Abhishek does a Android/Iphone Apps Advert. that ACTUALLY solves a language barrier by translating words on your phone INSTANTLY.

  • @timepass012345 campaign is to make the 'concept' popular. in the following ad they would(if not yet) show the call centre and langauge plans et al as you mentioned... that's a great advertisement campaign

  • Bhaasha ki zaroorat nahin hoti

  • @timepass012345, well they are focussing at an important issue here about the racism going around in India (Marathi, Punjabi, Gujarati..etc.)

  • @timepass012345 I guess you need to understand the tag line! That language is not a barrier while communicating! :)

  • This commercial is not for any revolutionary idea...you have to understand that all the players in telecom sector are having virtually the same pricing and features package...they cannot undercut each other.....in advertisement there is a concept called "top of mind"....in simple hindi....."jo dhikta hai wo bikta hai"

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