(第七堂)實體與虛擬行銷5-4

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Uploaded by on Dec 15, 2009

東海大學建築系「設計,品牌,行銷」第七堂/主講:姚仁祿。
網路公司的起落,最好的比喻就是淘金熱。此段課程,分享Jeff Bezos在TED的演講。網路書店Amzaon.com的創辦人傑夫.貝佐斯(Jeff Bezos)生動地比喻:其實網路才開始,一切才開始正要轉變而已,現在就像電力剛初始之時,電力進入家庭、各行各業,從此一切將永遠改變,此段雖為 2003年的演講,但至今是洞見未來的指標。

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