Tac Anderson: Social media's evolution validates marketing

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Uploaded by on Dec 23, 2009

In this excerpt from his LiveBar, Live! presentation at the Roger Smith Hotel in New York City on December 14, 2009, Waggener Edstrom's Tac Anderson explains how social media holds the promise of greater validation for a brand's marketing efforts.Thanks to social media's evolution (starting with the geeks and now moving into the mainstream), brands can find out exactly what customers are saying about their products and services.

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