Beauty Pressure

You can make a difference here: http://www.globaldemocracy.com/idea/9
DSEF ad directed by Tim Piper www.pirovision.com
Art Directors: Stuart Campbell, Mike Kirkland, Sharon Lee Pan. Written by Tim Piper.
Exec Producer: Brenda Surminski, Producer: Jeff McDougall
DP: Marc Laliberte-Else
Post: Soho (editors Kevin Gibson/TP), Sound: Vapor, Song: La Breeze, by Simian
Campaign for Real Beauty credits include Dennis Lewis and Malcolm Poynton from Ogilvy London.
More films, tools and resources available on campaignforrealbeauty websites around the world.
Link: http://www.campaignforrealbeauty.ca/?utm_source=YouTube&utm_medium=video_...

Category:

Film & Animation

Tags:

• dove
• evolution
• tim
• piper
• Piro
• director
• beauty
• ad
• Ogilvy

[recklesstenacity]

do you seriously think the message in that video is "women shouldn't have to be attractive?" What women find attractive can vary, whereas women AND men are force-fed the idea that only CERTAIN kinds of beauty are acceptable in women, and that all women should aspire to that idea, because beautiful is the most important thing a woman can be. Men are not stupid, and women are not decoration. You want to help make that point, don't post comments like this one.

[JoshRoweice]

I love the music and sounds in this ad. Dove dropped this campaign now though, they thought it was failing. They don't really care about the media corrupting young girls, they want profits.

[HotChic466]

I agree that men have pressure also, but I don't think people should hate this video just cuz it targets girls. I'm a size 8 or so pants, and I don't look fat when i look in the mirror, but when i look around me, I'm a fat ass. I know I'm not skinny, but why is skinny pretty? In the olden days, if you were skinny, that was a bad thing, cuz you didn't have enough to eat. I like this video because it makes me feel like I'm not alone.

[JitTheGreat]

its sad that true beauty is hidden within a skin...

[1018littlemissgoddy]

I need SOO much self-esteem

[christygirl1001]

This made me start to cry, because of what t's the media's idea of beauty is. People tell me I am pretty, but I hate my body and face.

[taybreeasaurisrex]

i cant believe that society has set the type of image shown today of what beauty should look like to young girls and women. honestly nobody is perfect even the models in magazines it all photoshop and makeup. beauty isnt based off how thin you are, how much makeup you wear, and if we are flawless. beauty is found in a persons flaws and on the inside

[evangelion00]

First I was like awww.

Then I was like WHOA!!

Now I'm like 'gotta do something to save our kids from the horrors of the advertisement industry!'

[foxclaw21]

does anyone know what the name of the song is?

[zippy476]

Just as much pressure on guys but once again who gives a shit about men.

[ModMadness]

I am so AGGRAVATED by people that are constantly blaming SKINNY people for the media's distortion of beauty. Skinny people are affected by the media's distortion of beauty, just like overweight, fat, or morbidly obese people. These days, the media is teaching girls like me, that no matter what, you'll never be good enough.

[mollypavlovichblog]

This makes me so sad to see what has happened to society