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McKinsey Consumer Decision Journey

Tim Sparke Tim Sparke·46 videos
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Uploaded on Mar 23, 2011

Great description of some 2010 global research of 20,000 people looking at the changing way we make purchasing decisions

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  • Vinay Bhagat

    Great research. I actually think there's a great applicability to B2B marketing/ purchasing, which currently lags B2C in empowerment of buyers..

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  • Saskia Delfgaauw

    Touch points! - it is Consumer driven marketing at the end of the linear funnel

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  • A Hosny

    A GREAT video

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  • Killa Designs

    great insight, this is the type of i information that traditional advertising agencies do not want to hear. Marketing has evolved. Ultimately, the synchronicity of creative + sales pitch + consumer engagement combined with real time monitoring is what will set the “New Age Marketing Agencies” apart from “Traditional Advertising Agencies”

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  • MrTChrisso

    That was an almost 9 minute packed full of marketing customer journey information! very good thanks for uploading this.

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