McKinsey Consumer Decision Journey
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Uploaded on Mar 23, 2011
Great description of some 2010 global research of 20,000 people looking at the changing way we make purchasing decisions
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All Comments (5)
Vinay Bhagat 4 months ago
Great research. I actually think there's a great applicability to B2B marketing/ purchasing, which currently lags B2C in empowerment of buyers..
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Saskia Delfgaauw 6 months ago
Touch points! - it is Consumer driven marketing at the end of the linear funnel
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A Hosny 8 months ago
A GREAT video
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Killa Designs 10 months ago
great insight, this is the type of i information that traditional advertising agencies do not want to hear. Marketing has evolved. Ultimately, the synchronicity of creative + sales pitch + consumer engagement combined with real time monitoring is what will set the “New Age Marketing Agencies” apart from “Traditional Advertising Agencies”
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MrTChrisso 11 months ago
That was an almost 9 minute packed full of marketing customer journey information! very good thanks for uploading this.
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