Schematic Cannes Touchwall Case Study SD

Partnering with the Cannes Lions organizers, Schematic designed and built a 12 by 5 multi-user Touchwall to serve as the information and connection hub of the 2009 festival. The Touchwall allowed festival delegates to explore 3D maps of Cannes and an expandable map of the festival hall, view the entire weeks schedule, and share event details via an event widget. The Touchwall also gave users the ability to connect with one another. People could search for other attendees by name, and then send an email request to exchange information. Or if they were standing side by side, they could exchange contact details on the spot. Perhaps the most striking element of the Touchwall was the use of RFID technology. By embedding RFID tags in the delegates festival badges, the wall was able to identify users as they approached, and offer them a personal and unique experience alongside other users.

Category:

Science & Technology

Tags:

• Schematic
• Schematic Touchwall
• Cannes Lions
• touchwall
• cannes touchwall