Ultimate Guide "How To Start a Business" Course Ebook, Irvine CA

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Uploaded by on Aug 8, 2009

http://www.eloccapital.com Video Marketing Services by http://www.ELOCDIGITAL.com. ELOCs Ultimate Guide on "How to Start a Business" leadership training by Business Consultant & Risk management Coach - Wm Cole Smith. This book provides a step by step training process to covers a great deal of vital business information. You will want to keep this ebook at your fingertips so you can use it as an ongoing resource as you continuing building
your business.

Below we have included a few bits of advice from entrepreneurs who have gone
before you. Hopefully they will help you stay on track as you move forward.

• Keep overhead as low and as flexible as possible. Make sure that you can
cut back if necessary by avoiding fixed costs wherever possible. For
example, consider sharing office or factory space. Operating from your
home at first allows you to deduct part of the costs of your house as a
business expense on your taxes. Rent on a monthly basis rather than
locking yourself with a lease.

• Moonlight — work for a regular employer during the day and for yourself
in the evening. Perhaps your spouse can stand in for you during the time
you must spend with your employer.

• Bring in a partner if needed. He or she may work elsewhere, but will
provide needed services for you on a contract or part-time basis. Consider
qualified family members for this.

• Always arrange for more money than you think you'll need. Draw up
three levels of budget income and costs: high, low, and medium. Manage
to the medium-income budget, but be prepared for the low.
59

• Keep in tune with the marketplace. Act according to its signals. Making
the right changes may mean altering the way you sell or distribute rather
than modifying the product or service.

• Never forget that you are in business to make money. You may have had
other reasons for going into business (say, you lost your job or you wanted
to prove a point), but now that you're there, your chief goal must be
pretax profit, or what we call the bottom line.

• Put aside your insecurity or overconfidence. Ask others for comments,
advice, and help. When you get negative feedback, listen carefully and
ask for additional advice. Remember, you're selling to the public, and any
suggestions may be a valuable clue to success. While you don't have to
follow the suggestions of others, you owe it to yourself to hear what they
have to say about your venture.

• Engage subcontractors. In the early stages of a business venture, this is
much cheaper than hiring someone.

• Be realistic and, if necessary, make changes. This doesn't mean going off
on a new course at the first rebuff or difficulty. It does mean making
adjustments when the path you've chosen clearly fails to yield the results
you expect. The key to knowing when to cut your losses is accurate,
systematic measurement.

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