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The Incredible Vanishing Stopset

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Uploaded by on Mar 17, 2010

Talk radio stations can make BIG MONEY, and round-up "appointment listeners" with carefully-chosen weekend specialty shows. Here -- an excerpt from a presentation he's making to several state broadcasting conventions this year -- consultant Holland Cooke demonstrates how to create special value for local retailers, and mitigate commercial tune-out.

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Howto & Style

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