KixandtheCity.com: John Humphrey Breaks Down the Under Armour Micro G Bloodline

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Uploaded by on Oct 27, 2011

Under Armour officially unveiled their Winter lineup of Basketball sneakers last night at an exclusive and intimate event in New York City's SoHo section. The event served as both the full unveiling of the UA Basketball product line for the Winter of 2011/2012 and the official unveiling of UA's upcoming advertising campaign entitled "Are You From Here?". The event brought out much of UA's Basketball team and UA's Basketball athletes including Greivis Vasquez, Derrick Williams, Kemba Walker, and Brandon Jennings. Both the UA product team and the athletes intermingled with the media and guests on hand making for a very natural and light atmosphere whereby everyone was accessible to chop it up over Under Armour and the product.

In this video from the event, John Humphrey, design manager at Under Armour, breaks down the Under Armour Micro G Bloodline.

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  • Are these shoes good for outdoors?

  • derrick williams at the side :D

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