Saks Fifth Ave Snowflake & Bubble 3D projection 2010

On Monday 22nd November 2010, Saks Fifth Avenue unveiled their iconic holiday window display to NYC. At the same time iris unleashed our Snowflake and Bubble 3D video mapping projection show. The 3D projection, along with original music, will run every night for the entire holiday season until the 6 Jan (6 weeks) - making it a world first in terms of 'scale' and duration. With the front of the store as the canvas, the show tells a festive tale of how Snowflakes and Bubbles struggle to live in harmony, before eventually coming together in the spirit of the holiday season.

We partnered with projection mapping specialists SP-Projects on the technical mapping and animation. We also worked with Creative Technology to create a customized structure and control system to be able to handle such an ambitious project.

As well as the 3D projection show, the Snowflake and The Bubble campaign created by iris, features on SAK's famous holiday shopping bags.

• Category

  Film & Animation

[Rachel V]

hi! do you know if they do this every night? i was looking for information on the snowflake light show that they usually have on Saks, but I couldn't find anything.

[irisworldwide1]

- the 3D projection show happens every night between 5.00-10.30pm until 6th Jan. The projection is an update to the previous 'static' light show that Saks have done for the previous 6 years.

[TowhidiTowers]

What's the name of the song

[luxurytech]

What is the music that you used?

[Max5941]

WOW how beautiful.

[manhattanmaryanne]

5*stars* gorgeous.

[KodaKumiTVXQAlways]

That is the coolest freakin' thing. Well. I know where I'm going this December.

[Virginia Rivas]

one of the best thing about christmas at new york, you forget about the cold and the people just by standing there seeing this.... i love it

[MegaPrincesspeach]

holy crap this is so beautiful TwT

[zen3278]

Not bad, but compared to the ones they did in Europe, this is really amateur.

[edwinmaynard]

Brilliant

[RamonaFromPomona]

Beautiful. *****