Cornerstones of an Effective Website

Patrick Schwerdtfeger discusses FOCUS, DEPTH and VALUE as the cornerstones of an effective website and identifies 3 questions your website MUST answer within 5 second to keep visitors browsing.

Patrick is the author of Webify Your Business (2009) as well as Make Yourself Useful Marketing in the 21st Century (2008). He is also the creator of the Social Media Victories Real Businesses, Real Campaigns, Real Results 6-DVD marketing program.

This video is about building a killer website for little of no money. It also introduces a few important guidelines that dramatically differentiate effective sticky high-conversion websites from poor ones.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America. He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy. Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick is the founder of Tactical Execution, an marketing agency and consultancy offering online marketing, internet marketing, online branding and social media marketing services.

http://www.tacticalexecution.com/

He is the organizer of the Entrepreneur & Small Business Academy, a 1500+ member business club sponsored by American Express. The group provides an educational forum for local entrepreneurs to share contacts and expertise.

http://www.meetup.com/academy

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

Category:

Howto & Style

Tags:

• conversion
• internet
• marketing
• online
• website
• sticky

[tacticalexecution]

@oddomar Yes, it's true. My website needs a LOT of work. I need to revamp it. But I disagree with you that I should stop using WordPress. WordPress is awesome and it is by far the most search engine friendly open source platform out there. Like millions of bloggers around the world, I endorse WordPress 100%.

[internettopmentor]

I love connecting with like-minded people. Add me!

[oddomar]

Lol why is your website so terrible go take a loan out and hire a real graphic designer and a real developer stop using WORDPRESS.

[dvdtrainingvideo]

I sell a large number of DVDs using a very simple DVD marketing strategy.

In every order that is assembled to ship, I always include one or more extra DVD titles as a bonus before it ships.

The DVD titles I include are cleverly disguised marketing pitches for other DVD titles. They give some useful content, however ultimately ask for a sale.

I always find a way to cross promote at least 3 other products or services that I offer that are related to the DVD theme. It's very effective.

[DizzleyBoy]

Helped me refocus on a couple of pages I have to work on right now. It helps to review successful sites in light of this presentation.

Once you get these basics right, you can bend the rules. Youtube, for instance does all this THEN adds bells and whistles because the basics (on every page) build the trust needed.

Thanks.

[splatterbath]

A.I.D.A.

Attention Interest Desire Action

[FRkiddo]

useful, thx