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Part 2 TFM&A 'Navigating the Online High Street'

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Uploaded by on Mar 4, 2011

Watch Part 2 of Technology for Marketing & Advertising keynote 'Navigating the Online High Street' presented by Phuong Nguyen, Head of eBay Advertising UK. In this part he showcases how context matters in marketing and correlates the high street online and offline. Showing eBay.co.uk is truly a unique and trusted environment for users to interact with their favourite brands, as as well as an environment in which advertising plays a central role to the shopping experience.

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