Gedisos - International Day for the Elimination of Violence Against Women

Whenever a woman is beaten, I suffer too.
International Day for the Elimination of Violence Against Women

International agencies see domestic violence as an increasingly serious problem.
In Argentina, more than 60,000 cases are reported to the authorities every year.
But unfortunately, the problem doesn't get the attention it deserves.

To make people aware of the problem, we encouraged Facebook users
to upload a photo of themselves with a bruise on their face to their profile pictures.

On November 25th, the International Day for the Elimination of Violence Against Women,
we launched the application allowing users to choose a type of bruise and add it to a picture of themselves.
Lastly, users published the pictures on their walls and invited all of their friends to take part of this initiative.

Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Copywriter: Gustavo Botte
Art Directors: Franco Echevarria, Cecilia Ognio

Category:

Nonprofits & Activism

Tags:

• violence
• cannes
• 2011
• festival
• women
• gedisos
• grey
• buenos aires
• argentina