Open Day

For more info see http://www.nzsquash.co.nz/

* Great way to get your club focused on a membership drive

* Catalyst to get the place looking spic and span make sure you have
all the programmes in place ready for them

The marketing of an Open Day:

* When-Winter: after daylight saving has finished

* Dark/bad weather from mid-April onwards

* Your Marketing Team: Plan it out get your date, book your courts off.

* Marketing in house: posters advertising when it is on. I suggest a
Sunday afternoon 3-6pm

* Really enlist in the support of your club members: send them a letter
telling them about the open day include three business cards each to
hand out to their friends really important.

* Do a letterbox mail-drop in your community, Free Open Day! Win a
free six-month membership!

* Get the above to your local school for the kids to take home get the
whole family down!

* Drop them off to your local tertiary institutions and hostels

* Enlist in your local community radio some run ads one week for free
prior to the event.

* Talk to your local community paper see if they will do a free story
on your open day or buy advertisement space or and editorial. They
might also want to run a story on a rising star this may be a way to
sell the story to the local paper.

* Use half a dozen signs close to your club a few days out to attract
people to the event.

* Get an open day banner; have it on the road to attract the eye keep
it for future years.

* Have an e-mail version of the open day and e-mail it to your databases.

* Have the event on your website maybe even make a youtube video to
inspire people.

* Place flyers in holders in local cafes, video shops, doctors and
businesses around your community.

On the day:

* Have your club looking great have your most welcoming people present
to incorporate new/prospective members into the club.

* Have your courts open and coaches around to give people a hit.


* Contact me for help at rob@clubk.co.nz

Source: Squash New Zealand video 20100405175814

Category:

Sports

Tags:

• squash
• squash-club
• marketing
• promoting
• club kelburn
• rob walker
• new zealand
• squash new zealand