Skoda Familjekompositören
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Uploaded by ddbsthlm on Oct 28, 2011
Skoda helps you create the perfect family for the perfect family car.
Skoda has already created the perfect family cars -- but what if you don't have a family to enjoy them with? No worries, we'll help you create your own perfect family.
This was the idea for The Family Composer, an online driven campaign that let you match your taste in music with others (through the music streaming service Spotify) and find your musical soulmate -- the ideal person to start a family with.
Once you found someone you might be interested in, you could invite them on a test driving date in one of Skoda's family cars.
The purpose of the campaign was to reach a younger target audience who are just about to start a family and will soon have to think about getting a new car.
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