Whip up Delia's classic Christmas cake or sprinkle sugar dust onto Heston's mince pies with blippar and Waitrose.
http://blippar.com is a mobile augmented reality advertising platform targeted for brand to consumer interaction. Interactions (blipp) being mobile coupons, m-commerce, 2d overlay, 3d overlay, location based service, video play, gamification, image tracking, object recognition, product recognition and much more.
Download Blippar on iPhone and Ipad2 - http://itunes.apple.com/gb/app/blippar/id410604563?mt=8
Download blippar on Android - https://market.android.com/details?id=com.blippar.ar.android
Great use of Augmented Reality
Harry Potter moving pictures gets one step close every month
Buzzretailer 2 months ago