Oneupweb : Be Relentless 2011 : Selling Digital Marketing to Your CEO

http://ow.ly/4TdVK Oneupweb's CEO, Lisa Wehr and Director of Client Services, Duncan White, walk you through the process of selling digital marketing to the C-Suite. They break down one of the biggest riddles faced by companies today: should you stay in-house or partner with an agency for your digital marketing needs? They give you the pointers you need to justify a digital marketing investment, including: projecting returns for website redesigns, social media marketing, banner/display advertising and search marketing campaigns.

You'll also discover how to report on your successes after your campaign's launch. Lisa and Duncan provide the tools and knowledge that you need to go back to your CEO and justify campaign investments.
Most importantly, as any C-Suite member will attest to, Lisa and Duncan offer advice on how to deliver a clear, concise message to your CEO, saving time and lost opportunities.

With over 25 years of combined digital marketing experience, Lisa and Duncan's tales on what has and has not worked during their various attempts to sell digital marketing to C-Suite employees will prove to be a valuable resource in your efforts to bring your company to the bleeding edge of digital marketing's opportunity laden frontier.

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Category:

Education

Tags:

• oneupweb
• be relentless 2011
• digital marketing
• online marketing
• internet marketing
• selling digital marketing
• integrated marketing
• c-suite
• website redesign
• social media marketing
• banner advertising
• display advertising
• search marketing
• search engine optimization
• SEO
• paid search
• ppc
• pay-per-click marketing
• selling online marketing
• selling internet marketing
• selling integrated marketing