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Will my site's ranking be hurt if I use HTTPS instead of HTTP?

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Uploaded by on Aug 18, 2011

By design, HTTPS is slower than HTTP. Considering Google's focus on speed, does that mean that my site will be penalized if I switch to HTTPS? Gary Tamás, Zurich, CH

Learn more about making the web faster: http://code.google.com/speed/
SPDY: http://www.chromium.org/spdy
Performance results of SSL FalseStart: http://blog.chromium.org/2011/05/ssl-falsestart-performance-results.html

Speed as a ranking factor: http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-se...

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  • I don't like ss, the certificates should be free. Theres also free client-side alternative to ssl, which are just as secure. Of cause you could argue that it would be possible for an attacker to intercept and manipulate the JavaScript, but that just doesn't happen in real life situations. Theres also the question of how that would be possible in the first place, likely only on insecure wireless networks, or compromised computers. Not really our problem.

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